EOS & ICON are Dawn Newspaper's in-paper weekend magazines, widely circulated throughout Pakistan as part of the country's leading English newspaper. 

EOS and ICON are designed by the team at Xpert Services Pvt. Ltd. 

Creative Head: Zara Contractor
Deputy Creative Head: Essa Malik
Senior Graphic Designers: Marium Ali, Rohail Safdar, Reema Siddiqui
Graphic Technicians: Syed Asif Ali, Farooq Dawood, Saad Arifi

 

Arts Health BC launched On The Map: Arts & Health in BC, a province-wide survey project to learn more about arts & health programming in BC and coalesce a more complete picture of this emerging and growing sector. 
The project wrapped in the Spring of 2015 with the release of the OTM Final Report and directory of arts & health activity in BC, as well as a google map plotting projects across the province.

The OTM project findings will be used by Arts Health BC and other stakeholders, to facilitate knowledge sharing and foster relationship development between organizations and individuals with a shared passion arts & health.

Herald Magazine is designed by the team at Xpert Services Pvt. Ltd. 

Creative Head: Zara Contractor
Deputy Creative Head: Essa Malik
Senior Graphic Designers: Marium Ali, Rohail Safdar, Reema Siddiqui
Graphic Technicians: Syed Asif Ali, Farooq Dawood, Saad Arifi

The 'Talking Things' Toolkit was the project component of my Master's thesis. Using objects to evoke a personal narrative, the project was based on a 3 hour workshop designed to build a sense of community amongst the participants. For more details on the workshop, take a look at my Community Engagement blog.

The "Vancouver Bike Share Infographic" was designed to  illustrate various components of the Bike Share Initiative proposed by Mayor Gregor Robertson.

I wanted the infographic to have a strong visual narrative running through it, which drove the decision to work with the strong, vertical line and the bird's eye perspective of the biker on their route.

The infographic was well recieved, and was featured on Vancouver Observer and Vancity Buzz, amongst other local news sites.

This infographic outlines the priorities in the 10-year Regional Transportation Plan for Metro-Vancouver which was put forward by Mayor Gregor Robertson in order to "cut congestion, grow (Vancouver's) economy and expand transportation choices.”

The Arts & Health infographic was developed by Arts Health Network Canada based on a literature review of arts & health in Canada in 2013.  It also reflects the comments and perspectives of over 20 leaders, champions & practitioners in the Canadian arts & health sector, who graciously provided feedback over three iterations of the document, as well as feedback from our colleagues in the States and the UK.

This report was designed for the Sauder School of Business's Centre for Social Innovation and Impact Investing. 

As a relatively new strategy geared towards tackling social and environmental problems, there was a need for clarity around the concept, which is often accompanied conflicting definitions.

"The purpose of this report is to evaluate the size, scope and scale of the impact investment sector." 

I chose to contrast the deliberately ambiguous cover with the inside, where the report is laid out in an approachable and engaging manner.

CARFAC BC is the provincial chapter of Canadian Artists’ Representation/Le Front des artistes canadiens (CARFAC), a non-profit corporation that is the national voice of Canada’s professional visual artists. The corporation needed an eye-caching handbill to explain the work that they do. I re-imagined the circles on CARFAC's logo to create a pattern that features on the handbill.

The British Columbia Society for the Prevention of Cruelty to Animals was looking for a visually appealing way to show the positive impact that donors have had in 2013. 

The resulting infographic was part of their annual report in 2013.

The Creative Aging infographic was developed by Arts Health Network Canada in 2014. It is intended to introduce the arts-based Creative Aging movement to those who are unfamiliar with it. People working in the field can use the infographic as a tool to help explain their work, while situating it within the broader context of Arts and Health.

Kaghaz Etc. is a lifestyle store based in Karachi, Pakistan. The logo is meant to reflect  South Asia's legacy of craftsmanship, while alluding to a contemporary design aesthetic.

I derived the logo from the hand-carved motifs used by block-printers in the province of Sindh which I then pared down and converted to a digital format.

The FKH logo was developed for a personal shopper, who is based in Vancouver, but who frequently travels across Asia, Africa, North America and Europe where she picks up unique items for her clients. 

She wanted the brand to look edgy yet exotic. The bold colour palette and the form of the logo give it a unique, dynamic and contemporary feel.

'Monkey Puzzle Consulting' is a Victoria-based, global sustainable development consultancy that focuses on philanthropic advice, monitoring and evaluation.

The logo was based on how the branches of the 'Monkey Puzzle Tree' almost reflect the formation of its roots, reflecting a balance between growth & grounded-ness.

My undergraduate thesis involved writing and illustrating a children's book dealing with social issues such as poverty, food wastage and environmental issues. Each spread was hand-illustrated, collaged and then scanned in to form the final book. The orientation of the spreads change in accordance to the storyline, so that the physical experience of reading the book changes with the plot.

During the summer of 2013, over 3,000 rubber ducks were donated to chART Public Art, who have been distributing them to children in Vancouver in order to save them from landing up in a landfill. The stickers remind the new owners of the duckie that they have given it a new home and done a favour to the environment!

This series of posters, analysed the poetic structure of three of Dr. Seuss' books:

       Red Fish, Blue Fish

       There's a Wocket in my Pocket

       Green Eggs & Ham

In each poster the page structure, line length and rhyme are presented as a visual code for the viewer to absorb, yet not necessarily understand.

"In November 2013, Ontario’s Minister of Energy asked the Ontario Energy Board (OEB) to examine and report on TransCanada PipeLines Limited’s proposed Energy East Pipeline from an Ontario perspective . To support the preparation of the report, the Minister asked the OEB to undertake a consultation process. This consultation process will provide a forum for Ontarians to express their views on the proposed Energy East Pipeline. These views will inform the OEB’s report to the Minister."

Part of the consultation process was a series of community discussions held in Ontario. The panels created for these discussions were created in collaboration with Jay Wall.

The Travelling Mom is an expert on travelling with kids. The Travelling Mom writes on Travelmamas.com, and has contributed to SavvySassyMoms.com, Trekaroo.com, VancouverMom.ca, BootsnAll.com, Travel Underwriters, Live Better Magazine (Walmart Canada), and other travel sites on the web. 

Combining the themes of travel, children, and a little bit of whimsy, the paper airplane design was proposed to The Travelling Mom as a concept/design for her website.

The Gordon and Marion Smith Foundation for Young Artists envisions a transformed society where innovative and contemporary Canadian art engages, amazes, and inspires local communities. 

During the summer of 2015 the Foundation approached me to design marketing material for their upcoming events. 

Each project used a different approach, while staying true to the brand.